Playtime Rush

Sell your own rush tickets. Keep your own audience.

Sell rush seats directly to your patrons, without handing your buyers or your margin to a third party.

The problem with rush marketplaces

You’re building their list. And paying them to do it.

Every rush seat you sell through a marketplace makes their audience bigger, not yours. That fee lands on you or on your patron, they get the buyer either way, and next time that patron goes to them first.

A theater’s Rush Tickets page while the rush is live, on a laptop: day-of tickets for $20 to $25, a next-drop countdown and a limit of 2 per order, then show cards with a Claim button and one show marked sold out.

The Reservation Groups tab of an event in Playtime: the Rush group with Rush release switched on, and for one performance a Goes public at date and time.

The Playtime solution

Run your own rush instead.

Your patrons stay yours
The buyer arrives in your system, with the rest of their history, not somebody else’s.
Affordable seats stay affordable
Marketplace fees land hardest on the lowest-priced ticket you sell, the one you set out to make accessible.
You set the terms
Your allocation, your timing, your pricing. Decide the morning of, not 24 hours ahead.
No migration required
Rush runs alongside the ticketing you already have. Your box office, seat maps and subscriptions don’t move.

Rush in practice

Impact at Ars Nova

Ars Nova moved rush from a ticket marketplace to its own box office on Playtime. They saw:

40%lower cost for rush patrons, fees included

0 rush sales lostby leaving the marketplace

16% morefull-price tickets sold per show

**Mac Ingram**Managing Director, Ars Nova

The Schedule rush release dialog over an event’s Reservation Groups tab in Playtime: one release time, 12:00 PM, sets auto-make-public on every future performance with a rush-flagged Reservation Group, and performances without one are skipped.

The patron’s rush page on a phone while the rush is live: Rush Tickets, a next-drop countdown, a limit of 2 per order, then the first show with a Claim button and the next show marked sold out.

What’s in it

Everything Rush lets you do.

Rush is not a discount code with a countdown on it.

Set your allocation
Which seats are held, and at what price.
Release when you’re ready
Any time you choose, even the morning of.
Cap tickets per order
A limit that holds.
Write it in your words
Your heading, your copy.
Give patrons one simple page
One page, with a live countdown.
Show the all-in price
The price shown is the price paid.
Keep it off the full-price page
Reachable from the rush page only.
Sold out updates itself
Each show switches from open to sold out when the rush seats run out.
See the whole funnel
Every step, not just a total.

How it works

Four steps, no new system.

Book a demo

Step 1
Set the allocation
How many seats, which performances, what price. Decide the morning of, once you have seen how full price sold the night before.
Step 2
Seats release on your schedule
At the on-sale time you choose, to the list you already have.
Step 3
Patrons buy directly
First come, straight from their phone or laptop. No lottery, no waiting to find out if they won.
Step 4
You keep the record
The buyer lands in your CRM like any other patron.